Invest Cyprus
Every connection and every link that you create must be part of an optimal path leading to continuous growth.
Invest Cyprus is the National Investment Promotion Authority of Cyprus, dedicated to attracting & facilitating foreign direct investment into the country. Their extensive array of services, ranging from helping in site selection and business establishment to staff relocation, expansion, and post-investment support, positions them as the dependable ally for investors. Acting as the primary point of contact and offering all-in-one solutions, Invest Cyprus serves as the on-ground local partner throughout the entire investment process. Invest Cyprus's collaboration with government entities and the private sector reinforces Cyprus's commitment to upholding and elevating international business standards.
Invest Cyprus aimed to strengthen its online presence to draw in investment opportunities and highlight Cyprus as an appealing business destination. Their objective was to engage potential investors and promote the country as an ideal hub for companies, all while generating valuable leads. To achieve this, they conducted a thorough evaluation of their existing digital platforms and determined that a comprehensive transformation was necessary to attain their desired outcomes. The urgency of this digital transition was further underscored by the impact of the COVID-19 pandemic, prompting Invest Cyprus to accelerate its digital transformation efforts.
Aligned with the brief, Mozaik crafted a comprehensive digital marketing strategy for Invest Cyprus, which included the development of essential digital assets. These key assets included the corporate website and the innovative Investment Matchmaking platform. Our strategy focused on increasing awareness and generating leads by conducting campaigns across major networks. We also implemented a robust social media strategy on platforms like Facebook, Instagram, and LinkedIn to effectively engage the audience. Additionally, we ran targeted advertising campaigns across various platforms, resulting in substantial visibility and engagement. Collectively, Mozaik’s efforts have elevated Invest Cyprus to a prominent position in the digital landscape, effectively attracting investors and positioning Cyprus on the map of foreign direct investment.
To address the distinctive challenges of niche targeting and manage the high CPCs associated with valuable audience segments, we formulated a comprehensive digital marketing strategy for Invest Cyprus. Our approach involved strategic execution on various channels, including Meta Network, Google Network and LinkedIn. To achieve these goals, we strategically targeted multiple countries and capitals worldwide, employing static and animated banners as well as video content across various platforms including Google Search, Google Display, YouTube, Facebook, Instagram, and LinkedIn. Our actions included awareness and performance campaigns, specialized short-term ad-hoc campaigns and event promotion campaigns. In addition to these efforts our search engine optimization (SEO) actions and precise targeting contributed significantly to enhancing Invest Cyprus’s online visibility and digital presence.
Our primary goals centered around raising awareness for the Invest Cyprus Promotion Agency and highlighting Cyprus’s competitive advantages to attract Foreign Direct Investment (FDI). Among other, we also worked towards positioning Cyprus as a preferred headquarters location for international business activities and generating qualified leads from individuals who displayed a strong interest to invest in Cyprus.
Our focused efforts on achieving these objectives aimed to strengthen Cyprus’s position as an attractive investment destination while nurturing relationships with individuals genuinely interested in investment opportunities. The results underscore the effectiveness of our approach, with a remarkable total of 2,752 leads generated, a reach of 64,465,455 impressions, 5,117,052 video views, and 1,045,553 ad clicks. Furthermore, our search engine optimization (SEO) efforts produced impressive outcomes, including a 35% Year-over-Year increase in organic traffic and securing top-of-the-first-page rankings for all relevant search terms.
Our effort involved the design and successful launch of a corporate website (https://www.investcyprus.org.cy/) crafted to serve as a central hub for comprehensive information concerning Cyprus's investment opportunities and advantages. The website significantly eased the flow of communication with potential investors and provided them with valuable resources and insights.
In an attempt to simplify and enhance the investment process, we introduced the innovative Investment Matchmaking platform (https://www.projectbank.org.cy/). This user-friendly platform empowers investors to easily connect with relevant opportunities in Cyprus. Through this digital interface, investors gain access to an extensive portfolio of investment possibilities, making their investment journey smoother and more productive.
In addition to our digital efforts, we also explored traditional advertising approaches, including print advertisements in both local and international magazines. Furthermore, we introduced an engaging newsletter template to maintain effective communication with our leads and partners.
