An Inspiring Brand & Website Revival for the Golden Hotels
Being in the sector of hospitality for more than 30 years now, the Golden Hotels Group enters a new era with a fresh and expanded perspective as well as promising future development plans. To seal this forward thinking vision, the Golden Hotels assigned Mozaik Hospitality to create a powerful brand identity as well as brand website following their current extravert communication and strategy plan.
Established in the late 80s, the Golden Hotels based in Crete have played a significant role in the hospitality sector with 3 enchanting hotel properties underlying joie de vivre, by delivering unparalleled services along with unique lifestyle experiences reflecting the unique Cretan way of living.
From the fresh, contemporary and inspiring ambiance of the adults-only 5-star Insula Alba hotel by the seaside to the calm, carefree environs of the Golden Beach hotel and the homely and joyful setting of the Golden Star hotel, all Golden hotels take hospitality to new heights. Following their lead, the luxurious Akasha beach hotel & spa is expected to make its debut in 2020.
After studying the group history and background status, current state and future planning goals, Mozaik Hospitality came up with an effective market positioning strategy for the entire group as well as a brand-new website that would communicate the brand’s enhanced vision and core values as well as current and future development plans.
In line with the farseeing vision and philosophy of the brand, Mozaik Hospitality proposed a strong brand identity with consistent logos reflecting the group’s core values and USPs. Highlighting its presence into the digital world, Mozaik Hospitality also envisioned, designed and developed a well-structured, fully responsive website with captivating content triggering viewer’s attention. The gold color and delicate lines used for the logos and web presence of the Golden Hotels underline their luxurious appeal as well as high-end character, expertise and professionalism.
The new, seo optimized, tailor-made group website comprehensively presents the group’s activities, individual hotel properties and CSR policies allowing visitors to check out the overall brand persona before moving forward to any individual hotel. Furthermore it highlights the brand’s Cretan origin, promoting the renowned Cretan hospitality as well as the various holiday experiences offered at each hotel.
Golden Hotels & Resorts are entering a new era, claiming a dominant position in the Cretan Hospitality market.
Discover more at: https://www.goldenhotels.gr/