Variety Cruises is a family-owned small-boat cruise company based in Athens. A well-established player in the marine tourism industry, operating a fleet of 1 Mega Yacht, 4 Motor Yachts and 3 Motor Sailers. As a pioneer in Yacht Cruising worldwide, Variety Cruises offers thematic and personalized 7-day cruises in Greece and abroad to major customers and alumni groups as well as individual travelers.

Aiming to become more appealing to the younger crowds, the company needed a brand-new website stepping up the game and meeting the needs of a more modern audience. A new website with a fresh look and feel, up-to-date functionalities and features that will ease the company’s transition to the new era.

Mozaik undertook this challenge and created a very dynamic, fun, and inspiring website in line with the company’s rebranding. With respect to the brand’s color palette, the new website sticks to the blue and white nautical color theme while incorporating tailor made symbols inspired by the brand’s visual identity that as a compass would point visitors to the right destination. The vertical and horizontal scrolling create an element of surprise that allows visitors to navigate in alternate directions while adding a fun twist to their browsing experience.

The fresh design, modern aesthetics, dynamic typography, and animation effects give the website a lively and energetic feel encouraging every visitor to browse through pages and learn more about the company and its trips in a particularly pleasant manner.

Overall, this fresh and unconventional design approach can certainly make a compelling case to younger audiences seeking for their next trip or cruise.

The new website of Variety Cruises welcomes future travelers to a new era of travel where the browsing experience can be as enriching and enjoyable as travel itself.

Ready to travel with us? www.varietycruises.com