PRICING FREEDOM IS HERE: MAXIMIZE YOUR HOTEL DIRECT BOOKINGS IN 2025
Journal / Hospitality & Travel / 01.11.24
With the recent (19 September of 2024) removal of best price clauses from Booking.com and other OTAs in the European Economic Area, the hotel industry is entering an era of unprecedented flexibility. European Court of Justice (ECJ) states that Booking.com’s restrictions against hotels offering lower rates on their websites are not necessary. Τhis change represents […]