Embracing the dynamic culinary scene of Bucharest, we are delighted to introduce Somel, an innovative brand poised to redefine the gastronomic landscape. With its first outpost in Bucharest, Romania, Somel will establish a premium wine and delicatessen store, featuring amidst others an exclusive, private label, wine and delicatessen product line. This initial venture will pave the way for the introduction of a wine bar, offering an unparalleled selection of exceptional wines complemented by delectable cold cuisine plates. In time, Somel aspires to expand its presence to select European capitals, gradually transforming the dining experience of discerning palates across the continent. At the core of Somel’s mission is the creation of a distinguished chain of premium and luxury wine and deli stores, marked by an unwavering commitment to international excellence. Its goal is to provide customers with high-quality products and services, offering a pathway to a higher quality of life, day by day.

On this journey forward, Somel has entrusted Mozaik with the significant task of defining its identity through name and branding. A partnership rooted in shared values of creativity and distinction. With a keen eye for detail and a profound grasp of emerging brands, Mozaik was enthusiastic to take on this challenge, coming up with the brand’s name and crafting Somel’s brand identity to ensure it aligns with the brand’s commitment to providing an unparalleled gastronomic experience for its clientele.

The name Somel was chosen for the brand as it echoes the expertise of a sommelier, a connoisseur of fine wines and delicatessen products. It embodies the essence of a brand destined to excite the palates of discerning connoisseurs by introducing new flavors that will elevate their quality of everyday life.

Drawing inspiration from the established visual codes of wine branding, we crafted a logo that seamlessly integrates classic elegance with a modern twist. The result is a sophisticated identity that reflects Somel’s commitment to luxury through a clean and refreshing aesthetic.

Furthermore, we produced a complementary graphic element that draws inspiration from the logo’s elegant typography and the intricate symbolism of the grape, adding a touch of artistic sophistication to the overall brand identity. We placed particular emphasis on the grape, recognizing its dual role as both an edible fruit and the primary ingredient in wine, seamlessly merging the worlds of wine and deli. Our identity’s color scheme reflected the vibrant spectrum of red, rosé, and white, serving as a nod to the diverse wine categories with a black background indicating the brand’s premium character.

Likewise, the packaging revolves around a sleek black base, which provides a sophisticated backdrop for the vibrant range of red, rosé, and white. The graphic design seamlessly aligns with the overall brand identity, characterized by highly stylized and flat graphics that exude elegance and refinement. Each category boasts unique graphic elements, contributing to a diverse and yet visually unified identity. This approach weaves a cohesive and impactful brand experience, seamlessly blending from the first interaction with the packaging to the savoring of the wines and delectable delicatessen.

Somel’s overall identity is elegant and sophisticated yet fresh and crisp, like a perfectly ripe strawberry or a sparkling glass of wine. So, let’s raise a toast to this refreshing new branding!