ICONOGRAPHY AND DIGITAL NAVIGATION
Journal / Our Work, Strategic Insights / 29.08.13
The Digital use of Semiotics in information architecture and navigation systems Semiotics refers to the study of signs or in the case of the web, to the study of icons. Icons are a simple visual language suggesting actions and communicating information.Systematically in our everyday life, we visually scan and identify icons subconsciously, from road signs […]