MOZAIK’S MONUMENTAL MASTERPIECE TAKES HOME AN EBGE MERIT
Journal / Our Work / 22.05.24
Mozaik’s stunning website design for the Monument Boutique Hotel has been recognized for its brilliance. We’re thrilled to announce that the website has received an EBGE Merit in the category of Promotional Websites. This prestigious honor is a testament to the creativity and collaboration between Mozaik and the Monument Hotel team.
Classed as a listed building and a New Monument, designed by the renowned architect Earnst Ziller in 1881, the Monument is a historic building in the heart of Athens that has followed a meticulous renovation to be effectively repurposed as a modern boutique hotel. By merging architectural features of mature Athenian neoclassicism with contemporary design and flair, the Monument is now brought back to the people with a fresh look and feel.
The hotel’s renovation was very sensitive to the age and character of the building and therefore very challenging and time-consuming. Many factors were extensively studied and analyzed to maintain the building’s high standards of quality and aesthetics while fusing classical with contemporary touches. Now, moving towards a new interpretation of hospitality, the Monument offers a different kind of “stimuli” for travel connoisseurs who seek authentic experiences brimming with local flavor, class, and sophistication.
The Monument assigned Mozaik to tackle this very complex and ambitious endeavor one step at a time. The first step was to come up with a concept that would break the hotel stereotype, convey the property’s monumental and historic value while bringing its new vision to life. Being and architectural paradigm echoing the subtle aesthetics of a bygone era along with the purity and elegance of modern minimalism, the Monument has managed to capture the passing of time while taking a deep dive into the mindset of the modern traveler. Serving as a mirror of time and place, of art and culture, human emotions, experiences and desires, the Monument has been defined by reflections. A true gem of a hotel: Reflecting You!
After coming up with the hotel concept, Mozaik took over the artistic direction of the photoshoot that was captured through the lens of acclaimed photographer Dimitris Poupalos. The idea was to showcase the hotel’s high level of aesthetics, services, and experiences as a reflection of every individual self, beginning with the artistic hero image of the website exquisitely conveying how the hotel is an actual reflection of every you.
The color chosen for the layout inspired by the brand identity along with the artistic lifestyle photographs that can been seen throughout the website help re-create a magazine-like feel both fresh and elegant, stylish, and sophisticated. The bold and fresh typography and taglines, animation effects, artistic videos and comprehensive content regarding the hotel’s legacy, renovation, and all-new character in contrast with the elegant and timeless design represent the fusion of the old with the new, of the classic with the contemporary.
The burger menu features all sections of the website that are also portrayed as a reflection of hotel guests, as feelings and experiences instead of facilities and services. The animations in the menu give a hint of each category, immediately luring guests into the hotel’s unique atmosphere.
Inspired by its curated design and aesthetics, the website also features an interactive map of Athenian highlights along with a curated tour of Athens allowing guests to see and experience Athens like a local and uncover one by one its hidden gems.
Monument is back with a new identity, a new award-winning website, and a new purpose: to intrigue with a novel hospitality concept reflecting each and every one of you. Following its recent recognition by EBGE, Mozaik invites you to experience this award-winning work firsthand. Visit www.monumenthotelathens.com and discover a website designed to capture your unique essence.