AO Alliance operates as a nonprofit organization with a dedicated mission to enhance fracture care in low- and middle-income countries (LMICs) across Sub-Saharan Africa and Asia. The organization strives to alleviate human suffering, reduce disability, and combat poverty by implementing programs that strengthen local fracture-care capacity, thus creating a sustainable impact.
Recognizing the limitations of their outdated online presence, AO Alliance identified the necessity for a website redesign. Their primary goal was to enhance donation conversion rates and align themselves with the standards set by leading international nonprofit organizations. Furthermore, there was a need to adopt a user-friendly Content Management System to empower their team for efficient updates, a task that had proven to be challenging with their previous website.

Mozaik undertook the redesign of the website with a focus on enhancing user engagement, retention, and donations. The nonprofit organization’s website underwent a substantial transformation, adopting a dynamic and engaging visual design that integrated bold colors and captivating visuals. The user-friendly interface, and clean navigation, significantly improved the overall user experience.

In terms of development, our primary emphasis was on optimizing website speed and responsiveness to guarantee fast loading on all devices. We also introduced a user-friendly content management system to simplify updates. Furthermore, our team implemented advanced SEO techniques to increase the site’s visibility on search engines.

The end result is a dynamic, user-centric website that not only captivates viewers but also propels the nonprofit’s mission forward through increased donations.

Uplifting their online presence and enhancing user engagement through a comprehensive redesign, Mozaik played a pivotal role in empowering AO Alliance to achieve their mission of improving fracture care in low- and middle-income countries while boosting donations and reducing human suffering.