HOW CLINIQUE NESCENS' DIGITAL SHIFT AMPLIFIED ITS MISSION
Journal / Strategic Insights / 05.01.24
In the ever-evolving landscape of healthcare, Clinique Nescens emerges as a beacon of personalized care and transformative wellness experiences. The clinic’s comprehensive suite of services, encompassing preventive and diagnostic medicine, aesthetic treatments, and beyond, redefines the concept of health optimization. With a team of esteemed specialists, Clinique Nescens meticulously curates exclusive programs, also known as “Cure Stays,” tailored to detox, weight loss, and performance enhancement. These programs are complemented by thorough medical check-ups and rejuvenating aesthetic treatments.
In this blog we explore how Clinique Nescens partnered with Mozaik to establish a captivating online presence and promote its flagship program, “The Cure Reset.”
But what exactly is “The Cure Reset” program?
Clinique Nescens’ seven-day La Cure Reset program epitomizes the synergy between cutting-edge medical expertise, advanced therapies, and personalized guidance. This transformative journey empowers individuals to reclaim their well-being and achieve their desired health goals. For those seeking a condensed yet revitalizing experience, La Cure Reset – Discovery Day offers a one-day immersion into the transformative power of Clinique Nescens’ approach.
To promote “The Cure Reset” program and effectively communicate its transformative approach to wellness, Clinique Nescens sought to establish an online presence that transcended the limitations of a typical healthcare website. They envisioned a user-friendly, tailor-made, and aesthetically pleasing platform that seamlessly integrated intuitive navigation, strategic cross-selling opportunities, and an overall ambiance that encouraged individuals to embrace health as an enjoyable lifestyle choice.
Clinique Nescens partnered with our team to bring that vision to life. We approached the challenge with a two-fold solution, a website redesign, and a targeted digital marketing strategy. Clinique Nescens’ new website boasts a clean, sophisticated design reminiscent of a luxury hotel, steering clear of the clinical feel. User-friendly navigation and strategic cross-selling opportunities were seamlessly integrated, enhancing the overall user experience.
The reservation process was transformed into a luxurious journey, similar to booking a stay at an exclusive resort.
To effectively promote their exclusive “The Cure Reset” program, a signature service of Clinique Nescens, we implemented a comprehensive and multifaceted digital marketing strategy. This strategic approach spanned various platforms and targeted a diverse audience across Europe, and the Middle East. Leveraging the influence of brand ambassadors Tony Parker (NBA player) and Sebastien Buemi (F1 driver), tailored content and videos were created to resonate with each target market.
Our creative and strategic efforts aimed to generate bookings and leads for “The Cure Reset” program by showcasing the exceptional benefits of this exclusive wellness experience. Through a combination of engaging content and targeted outreach, we successfully attracted the attention of our target audience across various platforms, driving interest and ultimately, conversions.
Our meticulously crafted campaign, backed by a comprehensive media plan, achieved remarkable results, connecting with an impressive 2.5 million users. Through targeted Prospecting and Remarketing efforts, we effectively engaged users, driving favorable conversion rates and cost-per-acquisition figures. The promotion of the tailored “The Cure Reset” program generated substantial interest, further optimizing conversion rates and acquisition costs. Direct email interactions, increased contact form submissions, and robust user engagement metrics underscored the campaign’s success.
Overall, our efforts, drove significant website traffic and enhanced visibility and engagement. Our strategic marketing approach effectively communicated Clinique Nescens’ commitment to personalized healthcare, solidifying the clinic’s reputation as a premier destination for wellness and fulfillment.