Taking his love for quality meat to a whole other level, Stratos Drakoulis grows the family brand that has been around for more than 50 years into a meat destination. With three butcheries in Nea Smyrni, Voula and Mykonos, two signature Drakoulis Dry & Raw restaurants in Voula and Kolonaki as well as numerous wholesale customers, partners and supporters around the world, Drakoulis has become the reference point for quality meat. Committed to always providing its customers with the best meat experience Drakoulis decides to take a leap in redesigning its digital presence.

More than happy to bring that vision to life, Mozaik undertakes Drakoulis’ digital transformation so as to elevate the image of the brand, create more exposure of the company and unique quality meat products and increase wholesale revenue.

The project was challenging and demanding and needed to be carried out with great attention to detail. Mozaik’s team of professionals attended many workshops in order to have a holistic perception of the brand, its values, mission and vision so as to revamp its positioning into the digital world in the most proficient and efficient way possible.

The result was a bold and dynamic website with bold typography, intense animation and photos as well as black and white colour alterations breathing that mystical atmosphere enhancing the in-store experience. The intense alteration of black and white as well as the engaging lifestyle photos highlight the upscale character of the brand, the purity and high quality of the meat products and unsurpassed satisfaction of mastering the art of meat.

With a simple and clear UI for better navigation, the new website is very informative for the user allowing him to easily and quickly browse through pages, understand and rely on the brand’s expertise, search through the variety of products and exclusive cuts and learn all there is to know about the Drakoulis history, accomplishments, stores and restaurants, answering the question why is Drakoulis considered the reference point for quality meat.

The content is spread in separate sections to enhance and ease the reading experience and buttons are hidden to ensure a smoother transition to the eye.

Mozaik also orchestrated the creative direction of the photo shooting and video in line with the intricate character of the brand, the sense of mystery emitted in the restaurants and reputation of flawless professionalism.

Overall, bold, dynamic and state-of-the art, the brand new Drakoulis website makes a statement.

“There’s great quality meat. But then there’s Drakoulis” See for yourself.

Learn more about Drakoulis here: www.drakoulis.gr