76% OF UK TRAVELLERS ARE BOOKING EARLY FOR 2024: SHOULD HOTELIERS SEIZE THE MOMENT?
Journal / Hospitality & Travel / 12.10.23
The Early Booking Phenomenon: Why It Matters One of the most striking revelations is the shift towards early bookings. A whopping 76% of UK consumers are now looking to secure their holidays earlier than usual. The primary motivation? Savings. With the ongoing cost-of-living crisis, UK travellers are not only continuing to prioritize vacations but are […]