A LEADING SITE FOR A “COOL” BRAND
Journal / Our Work / 13.01.16
STRATEGY
The new Frigoglass website is a showcase of the leadership, strength and magnitude of the company within the professional coolers market. Designed to serve a dual purpose, it demonstrates the state of the art products in terms of design, manufacturing and aftersales care and adds value to Frigoglass’ innovations in engineering, its worldwide market coverage and the tangible benefits that its customers enjoy.
The website has the ability to answer to different visitors needs and to fuse both commercial and corporate content smoothly, making the visitors’ experience engaging and pleasant.
CONCEPT & DESIGN
The Frigoglass website needed to convey a clear sense of market leadership. We decided to deliver information with a modern visual approach combined with straight-forward web-copy that would reassure the user early-on in the experience. The whole website was optimized for mobile devices by focusing on related content that the viewer could benefit from while on the go.
The advantages page is a fully interactive walk-through of Frigoglass’ advantage offerings towards their clientele. A special focus was given to the deeper involvement they offer via the notion of the product lifecycle. The user is gently guided to discover the entire service range by viewing examples.
IMPLEMENTATION
Some of the latest web techniques were used in the making of the new Frigoglass website. Triple megamenu, locally hosted videos on popup players, 2D and 3D animations, styled google maps enhanced with custom scripts, and responsive SVG graphs, some of the features one can discover, were based mainly on the use of HTML5, CSS3 and custom JavaScript code. The website has been developed using a mobile-first logic, in order to present a unique navigating experience to all users on all kinds and sizes of devices.
COPRORATE VIDEO
Mozaik was also in charge of producing the corporate video of Frigoglass.
The video’s purpose was to reinforce the positioning of the brand and outline its magnitude and diversity, present the full spectrum of the company’s products and services, emphasize on the broad coverage of its trade channels and outline the brand’s personality, expertize and know-how.
To learn more visit now the “coolest” website online www.frigoglass.com.
Mozaik was also in charge of producing the corporate video of Frigoglass.The video’s purpose was to reinforce the positioning of the brand and outline its magnitude and diversity, present the full spectrum of the company’s products and services, emphasize on the broad coverage of its trade channels and outline the brand’s personality, expertize and know-how.
To learn more visit now the “coolest” website online http://www.frigoglass.com/.