Mozaik is thrilled to announce a new partnership with the Sarantis Group, welcoming Orzene into the fold! Orzene BEER RECIPES boasts a long-standing presence in the Greek haircare market, offering a complete line of shampoos, conditioners, and masks. Its unique formulas, featuring Organic Beer rich in B vitamins, transform hair, leaving it strong, shiny, and full of natural volume.

Orzene has a brew-tiful vision for 2024! This year, they’re setting their sights on the digital world to not only communicate the unique selling point of their beer-based formula, but also to expand their reach. By leveraging engaging content, they aim to attract a younger audience and boost overall brand awareness. Ultimately, Orzene wants to solidify its position as the go-to natural hair care solution trusted for healthy, vibrant looks.

To achieve this vision, Mozaik has joined forces with Orzene to craft a fresh communication strategy. The idea goes beyond showcasing Orzene’s organic heritage; it unlocks the transformative essence of beer, a key ingredient rich in hair-loving benefits. Imagine the meticulous brewing process, where simple ingredients like hops and yeast combine to create a golden elixir. Orzene takes this same approach to hair care, utilizing the power of beer to nourish and revitalize hair at its core.

This transformative power becomes the foundation for our communication strategy. A communication umbrella that focuses on the transformation Orzene offers to your hair, mirroring the magical process of brewing. Beer is not just an ingredient; it’s Orzene’s base recipe for a toast-worthy transformation perfectly captured in our new slogan: “Cheers to Your Hair!” A celebratory toast to the health, vitality, and beauty your hair deserves.

With this catchy slogan Orzene’s new digital and social media presence raises a glass to healthy hair, celebrating the transformative power of beer and natural ingredients. But how could we effectively convey this transformation through all the social media clutter?

Our campaign cuts through the noise with relatable and genuine storytelling. Through a compelling series of videos influencer Chryssa Mihalopoulou will be narrating her hair care journey over a year on her social media platforms, demonstrating how she uses these powerful ingredients to maintain and achieve her hair goals. This focus on real people with real results allows younger audiences to connect and see firsthand how Orzene can help them achieve their own healthy, radiant hair.

To further boost awareness and engagement, we created a press kit as part of the “Cheers to Your Hair” campaign. The kit itself? A cleverly designed beer bottle carrier, highlighting Orzene’s main ingredient, beer, only this time, it carried Orzene Dry Damaged series, shampoo, conditioner, and mask, putting a fun twist on the product’s unique formula. We also included coasters engraved with ‘Cheers,’ reinforcing the playful connection with beer.

Under Mozaik’s guidance, Orzene is crafting a fresh digital and social media presence that not only honors the brand’s DNA but also highlights the transformative power of beer and other natural ingredients in a manner that deeply connects with a younger demographic.

Get ready to raise a glass to healthy, beautiful hair with Orzene and Mozaik!