Following its successful annual run the WTM tourism exhibition was held in London between the 4th -7th of November attracting more than 50,000 participants.

Mozaik seized the opportunity to attend one of the biggest tourist events worldwide for the 7th year in a row and participate in discussions with influential speakers related to the industry of tourism.

Zooming in on the trends that are about to shape the way the travel industry is evolving Mozaik will give you a sneak peek into the new travel direction.

• Personalize the Travel Experience

Travelers seek for personalized experiences through a wealth of social networks that offer unlimited access to information, related traveler feedbacks, hotel and destination insights, photos and images conveying the destination experience in real time. So the new goal is to direct travelers through big data to what is actually relevant to their query. Custom travel is the new trend.

• Deploy Multi-Screen Services

Multi-screening is the new norm. With 75% of the global workforce constantly on the move, 38% of daily interactions occur on smartphones. So, between pc, tablets and mobile, responsive services and mobile concierge are a must.

• Build engagement with Social Networking

Indirect contact has been replaced with direct communication through social networking. Travelers now have a digital voice, they comment, share experiences, research, reply and pay attention to valuable feedback. 83% of online bookings are influenced by social media and it is therefore crucial that your social profile matches your business identity and positioning. Social utility connects people, creates engagement, builds brand loyalty and increases sales, but only in that order.

• Impact with Quality Content

Quality Content is now essential, content should not be simply about selling but for utilizing a purpose, the purpose to relate and connect with your customers. 80% of your content should be to interest & educate your customers, add value and keep your audience engaged, not to promote or sell a product or service. Search engine optimization and search engine marketing will increase engagement and allow travelers to easily reach you.

• Increase Interaction

Increase interaction through images that convey a story, video that generates feeling and gamification, allowing for the discovery of new exciting experiences that customers can relate with. All the above increase the browsing time and the more the browsing the more the engagement.

• Acknowledge world trends

Travel trends are constantly evolving so you need to keep an eye for the new big thing.

a) Affordable Luxury: Travelers are seeking for quality, value and luxury services in an affordable price as well as for low cost carriers.

b) Microstays: Bleizure travelers are always on the go, sometimes needing to rest in between meetings, have their privacy for a consultation or even a small space to use as an office for a few hours while traveling.

c) New Destinations:

   * Asia witnesses a rapid increase in social networking allowing travelers to arrange their trips in and out of Asia much easier and faster than before.

   * The Chinese cruise market is hitting new highs, adding a large number of uneasy to reach destinations up until recently on the travel map.

• Provide instant travel information & Services

Travelers ask questions and need instantaneous answers customized to their habits and travel patterns, before, during and after the trip. You must be present, when a customer is looking for your business he should be able to reach you in one click. You need to match your selling prospects with your customer’s expectations and convey the right message, to the right audience at the right time.

The bottom line is that customers have limited time for unlimited access, use this knowledge for your advantage.

Keeping up with the latest trends and technological advances Mozaik is here to show you the way through the new age of travel.